A Study of Indonesian Students' Interest in Traditional Culture Diversity as Preservation of the Quality of Traditional Martial Arts

Authors

  • Ayuningtyas Y Hapsari Widyatama University Author

DOI:

https://doi.org/10.61841/s8441v77

Keywords:

Promotion, Product Quality, Social Media Promotion, Consumer Buying Interest

Abstract

This study examines the diverse Indonesian traditional arts. Traditional dance, traditional musical instruments, traditional martial arts, and many more are almost extinct traditional cultures. Silat is considered one of Indonesia's traditional cultural arts, which has not been reduced by the younger generation, especially the millennial generation. The selection of respondents in this study is 100 students’ private universities in Bandung, where they have watched shows from these fighters. This show is a new concept, namely the appeal of pencak silat that has been modified with contemporary movements.

In this study, we used descriptive methods and verification methods. Path analysis has been used in this study to see how much influence modern Pencak Silat martial arts and promotion carried out through social media towards student interest in traditional martial arts. 

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References

[1] Green, Thomas A. (2010). Martial Arts of the World: An Encyclopedia of History and Innovation. ABCCLIO. ISBN 9781598842432.

[2] https://en.wikipedia.org/wiki/Pencak_Silat

[3] Kotler, Philip and Amstrong, Gary (2014), Principles of Marketing, 12th Edition, Jilid 1 Terjemahan Bob Sabran Jakarta: Erlangga.

[4] Bob Sabran (2013: 143)

[5] As’ad, H.Abu Rumman, and Anas Y. Alhadid, “The Impact of Social Media Marketing on Brand Equity : An Empirical Study on Mobile Service Providers in Jordan”, Review of Integrative Business and Economics Research, vol. 3:1, 2014

[6] Kotler, Phillip dan Kevin L. Keller. (2016). Marketing Management, 16 edition. New Jersey: Pearson.

[7] Cohen, S. (2004). Social relationships and health. American Psychologist, Vol. 59, (8). 676-684.

[8] Juanim, 2004. Analisis Jalur dalam Riset Pemasaran. Bandung: Universitas Pasundan.

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Published

30.04.2020

Issue

Vol. 24 No. 2 (2020): 24 (2) 2020

Section

Articles

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Copyright (c) 2020 AUTHOR

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How to Cite

Y Hapsari, A. (2020). A Study of Indonesian Students’ Interest in Traditional Culture Diversity as Preservation of the Quality of Traditional Martial Arts. International Journal of Psychosocial Rehabilitation, 24(2), 3900-3909. https://doi.org/10.61841/s8441v77