ELEMENTS IN MOVIE TRAILERS THAT MOTIVATES AUDIENCE TO WATCH MOVIES IN MALAYSIA

Authors

  • Mohd Syuhaidi Abu Bakar Faculty of Film, Theatre and Animation, Universiti Teknologi MARA, Shah Alam, Malaysia, Author
  • Jusang Bolong Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Serdang, Malaysia Author
  • Rosmiza Bidin Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Serdang, Malaysia Author
  • Nur Syuhaidah Ayub Faculty of Film, Theatre and Animation, Universiti Teknologi MARA, Shah Alam, Malaysia Author
  • Mohamad Syafiq Bin Mat Shuki Faculty of Film, Theatre and Animation, Universiti Teknologi MARA, Shah Alam, Malaysia Author
  • Siti Nor Fazira Jono Faculty of Film, Theatre and Animation, Universiti Teknologi MARA, Shah Alam, Malaysia Author

DOI:

https://doi.org/10.61841/5h00nd95

Keywords:

Movie Trailer, Movie, Malaysia, Qualitative, Marketing

Abstract

Marketing is one of the main drivers of the performance of a movie and positively influences box-office success even if the product is poor. Thus, filmmakers increasingly depend on movie trailers as an advertising platform. But what is the essential element that makes a good movie trailer? This paper has analysed the elements embedded in a movie trailer that has motivated Malaysian audiences to watch a movie. Qualitative research methods were used and 15 informants from different backgrounds were interviewed in a face to face session. The data were then transcribed and the result was transformed into a conceptual framework. Eight elements (Cinematography, Audio, Colour, Storylines, Genre, Picture, Director, and Actor) were mentioned by the informants. These findings will be able to assist filmmakers and film distributors in Malaysia to emphasize on specific movie trailer elements before planning the promotional campaigns of their movie.

 

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References

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Published

31.10.2020

Issue

Vol. 24 No. 8 (2020): 24 (8) 2020

Section

Articles

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How to Cite

Abu Bakar, M. S., Bolong, J., Bidin, R., Ayub, N. S., Shuki, M. S. B. M., & Jono, S. N. F. (2020). ELEMENTS IN MOVIE TRAILERS THAT MOTIVATES AUDIENCE TO WATCH MOVIES IN MALAYSIA. International Journal of Psychosocial Rehabilitation, 24(8), 5801-5810. https://doi.org/10.61841/5h00nd95