Recent Advances in Employer Branding: Literature Review

Authors

  • Ravindra Sharma Research Scholar Uttarakhand Technical University, Dehradun, India Author
  • Geeta Rana Associate Professor, Swami Rama Himalayan University, Jolly Grant, India Author
  • Vipul Jain Professor, Graphic Era Hills University, Dehradun, India Author

DOI:

https://doi.org/10.61841/x4ragw02

Keywords:

Employer branding (EB), employee selection, talented manpower

Abstract

Employer branding (EB) in today’s scenario emerge as a huge tool in management area last few years. Maximum businesses in current era acknowledge the importance of in employee selection, engagement and retention. To realize that competition, Employer Branding is fast emerging as an extended term human resource strategy to draw in and retain talented manpower. Though many research in last few years conducted but many questions are still need to investigate. This paper presented a many new facts and findings which shows new development requirement that require today picture of EB in IT sector.

Downloads

Download data is not yet available.

References

1. Aaker, D.A. (1991). Managing Brand Equity. New York: Free Press.

2. Allen, D., Bryant, P., & Vardaman, J. (2010). Retaining Talent: Replacing Misconceptions with Evidence-based Strategies. Academy of Management Perspectives, 24(2), pp. 48–64.

3. Armstrong, M. (2007). Employee Reward Management and Practice. London: Kogan Page Limited.

4. Backhaus, K. (2016). Employer Branding Revisited. Organization Management Journal, 13(4), pp. 193–201.

5. Barber, A. E. (1998). Recruiting Employees: Individual and Organizational Perspectives. Sage Publications.

6. Belt, J.A., & Paolillo, J.G.R. (1982). The influence of corporate image and specificity of candidate qualifications on response to recruitment advertisements. Journal of Management, 5(4), pp. 105–112.

7. Bhatnagar, J., & Srivastava, P. (2008). Strategy for Staffing: Employer Branding & Person-Organization Fit. Indian Journal of Industrial Relations, 44(1), pp. 35–48.

8. Callea, A., Urbini, F., Ingusci, E., & Chirumbolo, A. (2016). The relationship between contract type and job satisfaction in a mediated moderation model: The role of job insecurity and psychological contract violation. Economic and Industrial Democracy, 37(2), pp. 399–420.

9. Edlinger, G. (2015). Employer brand management as boundary-work: A grounded theory analysis of employer brand managers’ narrative accounts. Human Resource Management Journal, 25(4), pp. 443–457.

10. Franca, V., & Pahor, M. (2012). The strength of the employer brand: Influences and implications for recruiting. Journal of Marketing & Management, 3(1), pp. 78–122.

11. Gaddam, S. (2008). Modelling Employer Branding Communication: The Softer Aspect of HR Marketing Management. ICFAI Journal of Soft Skills, 2(1), pp. 45–55.

12. Gatewood, R.D., Gowan, M.A., & Lautenschlager, G.J. (1993). Corporate Image, Recruitment Image and Initial Job Choice. Academy of Management Journal, 36(2), pp. 414–427.

13. Gilani, H., & Jamshed, S. (2016). An exploratory study on the impact of recruitment process outsourcing on employer branding of an organisation. Strategic Outsourcing, 9(3), pp. 303–323.

14. Hieronimus, F., Schaefer, K., & Schroder, J. (2005). Using branding to attract talent. The McKinsey Quarterly, 3, pp. 12–14.

15. Inabinett, J.M., & Ballaro, J.M. (2014). Developing an Organization by Predicting Employee Retention by Matching Corporate Culture With Employee’s Values: A Correlation Study. Organization Development Journal, 32(1), pp. 55–74.

16. Janssen, O. (2005). The joint impact of perceived influence and supervisor supportiveness on employee innovative behaviour. Journal of Occupational and Organizational Psychology, 78(4), pp. 573–579.

17. Jiang, T., & Iles, P. (2011). Employer-brand equity, organizational attractiveness and talent management in the Zhejiang private sector, China. Journal of Technology Management in China, 6(1), pp. 97–110.

18. Kashyap, V., & Rangnekar, S. (2016). The Mediating Role of Trust: Investigating the Relationships among Employer Brand Perception and Turnover Intentions. Global Business Review, 17, pp. 64S–75S.

19. Kimpakorn, N., & Tocquer, G. (2009). Employees’ commitment to brands in the service sector: Luxury hotel chains in Thailand. Journal of Brand Management, 16(8), pp. 532–544.

20. Lanphear, S. (2004). Are your employees highly engaged. Credit Union Executive, pp. 2–23.

21. Lievens, F., & Highhouse, S. (2003). The relation of instrumental and symbolic attributes to a company’s attractiveness as an employer. Personnel Psychology, 56(2), pp. 75–102.

22. Matongolo, A., Kasekende, F., & Mafabi, S. (2018). Employer branding and talent retention perceptions of employees in higher education institutions in Uganda. Industrial and Commercial Training, 50(5), pp. 217–233.

23. Michaels, E., Handfield-Jones, H., & Axelrod, B. (2001). The War for Talent. Boston, USA: Harvard Business School Press.

24. Mosley, R. (2014). Employer Brand Management: Practical Lessons from the World’s Leading Employers, 1st ed. Chichester, UK: John Wiley & Sons Inc.

25. Pia Heilmann, S., Saarenketo, & Katja Liikkanen. (2013). Employer branding in power industry. International Journal of Energy Sector Management, 7(2), pp. 283–302.

26. Piyachat, B., Chanongkorn, K., & Panisa, M. (2014). The mediate effect of employee engagement on the relationship between perceived employer branding and discretionary effort. DLSU Business & Economics Review, 24(1), pp. 59–72.

27. Punjaisri, K., Evanschitzky, H., & Wilson, A. (2009). Internal branding: An enabler of employees’ brand-supporting behaviours. Journal of Service Management, 20(2), pp. 209–226.

28. Rana, G. (2010). Knowledge Management and E-Learning Activities in the 21st Century to attain Competitive Advantage. Advances in Management, 3(5), pp. 54–56.

29. Rana, G., Sharma, R., Singh, S., & Jain, V. (2019). Impact of Employer Branding on Job Engagement and Organizational Commitment in Indian IT Sector. International Journal of Risk and Contingency Management, 8(3), pp. 1–17.

30. Rana, G., & Sharma, R. (2019). Emerging human resource management practices in Industry 4.0. Strategic HR Review, 18(4), pp. 176–181.

31. Rana, G., & Rastogi, R. (2015). Organizational justice enhancing managerial effectiveness in terms of activity of his position, achieving results and developing further potential. Research on Humanities and Social Sciences, 5(1), pp. 24–31.

32. Rana, G., Goel, A., & Garg, P. (2010). Upcoming Trends in Talent Management in Indian Organizations: Empirical Study. HR Journal of Management, 3(1), pp. 16–24.

33. Rana, G., Rastogi, R., & Garg, P. (2016). Work Values and Its Impact On Managerial Effectiveness: A Relationship in Indian Context. Vision (Sage Publication), 22(3), pp. 300–311.

34. Rana, G., & Goel, A.K. (2017). Knowledge management process at BHEL: a case study. International Journal of Knowledge Management Studies, 8(1-2), pp. 115–130.

35. Rana, G., & Sharma, R. (2019). Assessing Impact of Employer Branding on Job Engagement: A Study of Banking Sector. Emerging Economy Studies, 5(1), pp. 7–21.

36. Richman, A.L., Civian, J.T., Shannon, L.L., Hill, E.J., & Brennan, R.T. (2008). The relationship of perceived flexibility, supportive work-life policies, and use of formal flexible arrangements and occasional flexibility to employee engagement and expected retention. Community, Work & Family, 11(2), pp. 183–197.

37. Russell, S., & Brannan, M.J. (2016). Getting the Right People on the Bus: Recruitment, selection and integration for the branded organization. European Management Journal, 34(2), pp. 114–124.

38. Sahu, S., Pathardikar, A., & Kumar, A. (2018). Transformational leadership and turnover: Mediating effects of employee engagement, employer branding, and psychological attachment. Leadership and Organization Development Journal, 39(1), pp. 82–99.

39. Saks, A.M. (2006). Antecedents and consequences of employee engagement. Journal of Managerial Psychology, 32(1), pp. 234–245.

40. Sengupta, A., Bamel, U., & Singh, P. (2015). Value proposition framework: Implications for employer branding. Decision, 42(3), pp.

Downloads

Published

14.12.2019

Issue

Vol. 23 No. 6 (2019): 23 (6) 2019

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.

How to Cite

Sharma, R. ., Rana, G. ., & Jain , V. . (2019). Recent Advances in Employer Branding: Literature Review . International Journal of Psychosocial Rehabilitation, 23(6), 1374-1382. https://doi.org/10.61841/x4ragw02