1.
Tony L, C Warriar M, Jayaraj M. A STUDY ON EFFECT OF HUMOROUS ADVERTISEMENT ON CONSUMER PURCHASE DECISION. Psychosocial rehabilitation [Internet]. 2020 May 31 [cited 2025 May 20];24(3):4189-97. Available from: https://www.psychosocial.com/index.php/ijpr/article/view/3686