Tandoh, Isaac, and Nicholas Oppong-Mensah. “MARKETING COMMUNICATION MIX AND COMPETITIVE ADVANTAGE: THE CASE OF RURAL BANKS IN GHANA”. International Journal of Psychosocial Rehabilitation 24, no. 8 (October 31, 2020): 5190–5203. Accessed June 21, 2026. https://www.psychosocial.com/index.php/ijpr/article/view/11188.