TONY, Lea; C WARRIAR, Malavika; JAYARAJ, Malavika. A STUDY ON EFFECT OF HUMOROUS ADVERTISEMENT ON CONSUMER PURCHASE DECISION. International Journal of Psychosocial Rehabilitation, [S. l.], v. 24, n. 3, p. 4189–4197, 2020. DOI: 10.61841/r56tqn07. Disponível em: https://www.psychosocial.com/index.php/ijpr/article/view/3686. Acesso em: 21 may. 2025.