Quality of Bali Tourism Destination: Tourists Perception

Destination quality plays important role in establishing the tourists’ loyalty as sustainable competitive excellence. Tourism destination often faces various problems, such as the decrease visit to some tourism objects, urbanization, traffic, garbage, and security issue. This research aims at designing model for quality tourism development which able to answer the problems, they are: to analyze the level of conformity between the performance and the concern of tourism destination quality. The technique of collecting data was done by partipatory observation, questionnaire and interview. The data analysis technique was applying Importance Performance Analysis. This research was conducted in Bali by involving 600 tourists as sample. The finding of the quality indicator of tourism destination Bali showed that all indicators has not appropriate and fullfilled the tourist’s expectation (<100 percents) with main revise priority shown by the service indicator. The conclusion of the research that the level of conformity between performance and the concern of quality of tourism destination, Bali has not met the tourist’s expectation.