INFLUENCE OF ADVERTISEMENT ON YOUNGSTERS MIND: A BEHAVIOURAL STUDY
Dr. Shripad Vasanrao Joshi, Dr. D. Y. Patil Vidyapeeth, Ms. Revati Ramrao Rautrao
Youngsters nowadays are exposed to all or any sorts of advertisements in numerous media like TV, Print and web likewise. As marketing to youngsters has stirred to new media platforms, researchers have struggled to stay up with these changes, on-line advertisements interact youngsters actively through advertisements. These practices are significantly problematic as a result of proof shows that youngsters have additional problem of understanding that they're being marketed to in these on-line settings. Promoting or Advertising is the best compelling and ground-breaking medium within the present business society in step with the national legislation and advertising standards advertising to the youngsters is that the act of marketing or advertising of the product or services to the kids. Taking into thought the tech-savvy generation of the youngsters firms are mistreatment several new media like web, Instagram and different social media to advertise there product except ancient media like Radio, TV, and medium..Medical professionals ought to conjointly powerfully encourage parents to watch there children’s exposure to marketing communication. To assist youngsters and families, researchers demand a stronger understanding of however persuasive theories and message style apply to youngsters to make effective messages for these audiences.
Volume: Volume 24
Issues: Issue 8
Keywords: Youngsters , Advertisement, India, Advertising Standards Council of India (ASCI)