Income Statement Pentacode Digital (Using Business Model Canvas)

1Gita Genia Fatihat, Reva Yuliani, Desy Oktaviani, Deden Sutisna, Oliver Hasan

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Abstract:

This study aims to describe the business model in Penta code Digital and its current strengths, weaknesses, opportunities and threats in it to be able to propose a new business model canvas. The method used is descriptive method. The method used is qualitative methods and modelling. And technique of the data used by other interviews, a questionnaire, and observation. The results show that the picture of the business model now is nine blocks of the business model canvas Penta code Digital has a weakness in the block channels, revenue streams, and key activities. While, Penta code Digital has a strength in the cost structure, value propositions, customer relationships, key partnerships, and customer segments. The new business model for the Penta code Digital is by adding product content, optimizing channels, and increasing revenue streams

Keywords:

business model, business model canvas, strategy, Penta code Digital

Paper Details
Month2
Year2020
Volume24
IssueIssue 2
Pages8094-8103