The role of green products in enhancing the quality of life: An empirical study of organic food consumption among students of marketing department

Improving quality of life is an important motivation for the consumption of organic foods. The aim of this study was to clarify the effect of organic food consumption on the quality of life. Questionnaire was adopted based on the literature review and distributed among the students of marketing department. The sample of the study consists 65 participated. The findings indicated that improving quality of life for the students is an important aspect for organic food consumption. The findings indicated that quality of life influenced by organic food consumption. This study provides information about the importance of organic food consumption in improve the quality of life for students especially in the places that used heavy usage of chemical fertilizers and harmful pesticides on the crops.