FACTORS INFLUENCING DEVELOPMENT OF WOMEN ENTREPRENEURSHIP IN UNORGANIZED SECTOR IN MADURAI DISTRICT

With development of micro, small and medium enterprises, huge number of women has entered in to entrepreneurial activities and is experiencing significant success in recent times. Financial, market, moral and social factors are factors influencing development of women entrepreneurship in unorganized sector. Significant difference is there among factors influencing development of women entrepreneurship in unorganized sector and their demographics. Market, financial, moral and social factors have significant and positive effect on level of success of women entrepreneurs. Thus, banks and training institutes should give adequate loans to women entrepreneurs and family, friends and relatives must support financially women entrepreneurs. Women entrepreneurs should explore market opportunities and improve their accessibility to various markets. Women entrepreneurs must get marketing information from trade organizations and market reports and they should utilize that information efficiently in order to improve marketability of their products and services.