Whenever a business starts the customers comes the ‘first’ , then only comes the profit i.e. only when the customers are happy then only a business can earn profit. So, it is important for an organisation to look into the needs and wants of the customer, to survive and to success in the market. That’s how customer satisfaction became the key component for the success of any business. Therefore, the organisation has to identify the factors which influences customer satisfaction and has to nurture them.
Volume: Volume 24
Issues: Issue 3
Keywords: Customer satisfaction, Public transportation, Amenities, Service quality, Kochi metro