CUSTOMER SATISFACTION TOWARDS KMRL – A STUDY

1Athira V.S, Chitra O, Dr . P. Balasubramanian

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Abstract:

Whenever a business starts the customers comes the ‘first’ , then only comes the profit i.e. only when the customers are happy then only a business can earn profit. So, it is important for an organisation to look into the needs and wants of the customer, to survive and to success in the market. That’s how customer satisfaction became the key component for the success of any business. Therefore, the organisation has to identify the factors which influences customer satisfaction and has to nurture them.

Keywords:

Customer satisfaction, Public transportation, Amenities, Service quality, Kochi metro

Paper Details
Month3
Year2020
Volume24
IssueIssue 3
Pages4273-4284