THE IMPACT OF RELIANCE JIO ON DIGITAL INDIA INITIATIVE

Digital India Initiative introduced by Ministry of Electronics and Information Technology of Government of India ensures that government services are made available to citizens electronically. It aims to improve the online infrastructure and to increase the internet connectivity in rural areas. Telecommunication market had seen a tremendous change after the emergence of Reliance Jio. It provided free calling, free data with 4G network and promoted digital services. Jio promises to bridge the rural-urban digital divide. The purpose of this study is to examine the impact of Reliance Jio on Digital India. The primary data was used for the study collected using structured questionnaire. The study also analyses the market potential of Reliance Jio.