Marketing and Advertising- Meaning Creation and its Understanding

Imagine yourself in a communication situation only in a visual format, how will you able to understand the advertiser’s message? How will you able to analyse and mention its acceptability in your society? How will the viewers able to understand the reliability of the shown visual? And what will be the difference if oral communication is added to it? This is what this paper aims out to construct the pragmatic meaning from something that looks as simple as a photograph and sounds as sweet as poem. For this unravelling process of meaning certain signifying practices come into existence.