A Study on Challenges and Opportunities of Health Tourism in India with Reference to Public Health

Tourism business is not restricted to hotel, restaurants, sightseeing & adventure business. The meaning of it goes much beyond then this. When it comes to health tourism, it is not a new word. It has its roots from ancient history in India. Health tourism industry is having two components. (i).Health and (ii).Tourism, which is growing at a very rapid pace. Medical Industry or Health tourism is considered to be one of the fastest growing sector of the world consisting of promising sectors of medical and health tourism. This paper highlights on the scope, growth and challenges of medical tourism in India. From traditional value based medical systems to modern medical infrastructure development. The cost component, availability of resources, govt. guidelines, infrastructure development, research in medical science are some of the determining factors for the growth of medical tourism. This paper also focus on various challenges and opportunities available in India related to this sector.