POLITICAL ECONOMIC MEDIA DISCOURSE

When the media is controlled by only a few national and global corporations that hegemony the public in the interests of the political economy. When fears of a tendency to diminish public trust in the mediaN and when the ruling party is economically and politically the media owners are involved in practical politics that tends to ignore the public interest, then it will continue to be a problem in the quality of democracy. Media discourse political economy perspective is a study of critical discourse on the political economy of the media which until then continues to hegemony the public. This study aims to obtain an understanding of economic, political power from the media as a literary effort for the public. In addition, efforts to synergize social relations, economic media and power. The synergy of the relationship uses the Vincent Mosco concept; commodification, spatialization and structuration. The perspective of Peter Golding and Graham Murdock who divides the perspective of the political economy of the media into two major perspectives namely liberal and critical. Qualitative descriptive methods become the choice, using a critical paradigm. Data obtained from the study of literature, observation of media discourse analysis phenomena. The findings show the media is still trapped in the political games of oligarchy, dominant ideology, monopoly and hegemony. Media discourse is more determined by political power, owner's economy and media income. The public is still neglected, dominantly used as a media commodity. Public institutions such as the Indonesian Broadcasting Commission (KPI), the Press Council and others to more critically monitor media control. Establish a media monitoring network and active participation. The public needs to fight for and maintain the media remains one of the pillars of democracy, not a pillar of oligarchic politics. This study may be useful in giving birth to media policies that truly belong to the public and at the same time can enrich practical and theoretical findings.