Streetscape Enhancement for Supporting City Tourism Development

Cities all over the world are facing strong competition in terms of attracting tourists. In tourism specifically, the competitive advantage is determined by services orientation and tourism characteristics of the city. Image of a city and tourist real experience directly impacts tourist satisfaction and selling point for the city. Streetscape design plays an important role in affecting the perception and experience of a city. This article reviews the streetscape enhancement for maintaining and improving Tomohon City’s physical and visual that support tourism development. The community and environmental context, elements and conditions which are investigated and analyzed include 3 main categories: 1. Ecological conditions: natural values, topography, climatic condition, wastes disposal. 2. Community and socio-economic conditions: resources, activity types, community’s craftsmanship, traditions, informal vendors. 3. Cultural values, infrastructure and architectural conditions: urban form, architectural details, visual identity (city visual image), road, pedestrian path and bridge condition, land use, materials, streetscape elements, land values, infrastructure. There are five zones of the streetscape, which are gateway, agricultural land, rest area, residential neighborhood, along commercial corridors and public service area. Some designs of streetscape elements are proposed with concern about maintaining a high quality-built environment, building city identity, highlighting good views, and connecting people to amenities and services.