PERFORMANCE EVALUATION OF DIGITAL PRINTING AND PUBLISHING INDUSTRY IN INDIA
Venkatesh Babu S, Dr. Shankrappa. S
With emerging technology and software that offer cost-effective and personalized solutions, the digital printing industry experiences major changes. Offset and traditional will not only co-exist for the near future but will supplement each other – bringing medium to long jobs and digital output on short to medium races. The thriving Indian market, 65% that consumerism, country-wide brands and the sector's opening to international investors give the industry the opportunities. In this article we have addressed digital printing and publishing industry output assessment in India. In the Indian publishing sector, contrast between paper, printer and internet media is also booming.
Volume: Volume 23
Issues: Issue 6
Keywords: performance, digital printing, publishing industry