Ankurita Bansal , Kavita

Abstract

Firms have always sought ways to gain a competitive advantage over their competitors; one avenue that firms have pursued to improve their competitive position in this new business environment has been to increase the role of outsourcing in their operations, which has been found to provide a competitive advantage and heightened performance to these firms. The study therefore w a s purposed to establish the effect of outsourcing on decision on organizational performance of manufacturing industry using India Unilever Group Limited as a case study. Information technology adoption, cost reduction and top management support and commitment were positively correlated to organization performance The study recommends that the management should take in to account the variables considered since the results shows that there is a significant relationship between the predictor information technology adoption, top management support and commitment, focus on core competencies and cost reduction (taken together) and organization performance in Indian manufacturing firms.

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